Cassie Preference Centre & Consent Management Platform. Privacy Done Well
Used by governments, charities, regulators and companies around the world to manage consent and comply with legislation. In 36 languages, totalling 200+ million worldwide customer records with 2.4 billion preferences and making 2.5 million updates EVERY DAY!
Your business must comply with GDPR, PECR and other privacy legislation.
Your business must market to prospects and customers. Your business must increase engagement, retention, ROI and profit. Cassie has been designed to enable all these requirements, and more.
We are a better alternative to OneTrust!
Yes they have a bigger marketing budget. But Cassie Preference Centre was first built in 2012 (before OneTrust was conceived) for the Canadian Government and has since been continuously developed into the Cassie Privacy Management platform. Now used by the Irish and UK Governments, an Industry Regulator, charities and commercial organisations around the world. MULTI-LINGUAL / MULTI-BRAND / MULTI-JURISDICTION. Cassie has been designed from the ground up to integrate into your existing infrastructure - it is non-disruptive. Cassie is not another siloed ecosystem to add to your TechStack - it is an integrated extension of your current technologies. Cassie’s robust data management and preference management functionality is disseminated to all your customer touchpoints and your Technology Stack, including your Marketing Technology Stack.
We like to think that the organisations who have become users of the Cassie platform since GDPR was introduced in 2017 are Privacy Management Pioneers! They reviewed the alternative offerings and concluded that Cassie provided the greatest flexibility, functionality and robust data management. Our business model is to grow our user base in a planned, manageable way which ensures we continue to deliver outstanding customer service to every client. Cassie is a better platform than others and the discerning companies who have directly compared Cassie to others have chosen Cassie for it’s flexibility, functionality and the experience & professionalism of Kudos.
Please use the enquiry form to request a demonstration. We are confident that a head-to-head comparison of Cassie and any other Privacy platform will highlight our greater flexibility, better functionality, more robust data management and improved Preference Marketing capabilities.
Industry Reviews
MARKET GUIDE FOR CONSENT AND PREFERENCE MANAGEMENT
Cassie Review
“A mature and transparent privacy UX. Fully customizable, deep and rich feature set especially where integration is concerned”
“User consent and preferences are captured and held in a blockchain-based audit log. The individual data subject maintains granular control over how his or her data is used through a self-service portal.
Changes are reflected in near real time through event stream processing (ESP) in the decision management suite (DMS) and across marketing automation platforms.
Fully customizable, the product has developed a deep and rich feature set across all four service categories especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.
The broad applicability of the single-channel product enables a mature and transparent privacy UX.”
PRIVACY AND CONSENT MANAGEMENT REPORT
Cassie Review
“A very strong privacy and consent solution for all verticals. It performs well in all areas, and offers exceptional control for end-users over their data”
Product, Innovation and Overall Leader - 2020 Report on Privacy and Consent Management:
Strengths:
Platform creates a single source of truth at meta-data level
Strong automation capabilities
Is IAB compliant
Data visualizations assist in tracking compliance progress
Solution serves as a single source of truth for consent and end-user data
End-user access to self-service portal has authentication services for increased privacy
Integrations with major authentication standards like Kantara, SAML, OpenID Connect, and OAuth
A Single Version Of The Truth
Cassie delivers preference management and cookie consent across all your touchpoints (websites, mobile aps, call centre, systems, events, face-to-face, telephone, 1-to-1 emails, bulk emails, IOT, social media, etc).
Our Cookie Module ensures compliance AND overcomes ITP & ETP issues through the use of server-side cookies and browser cookie regeneration.
Centralised administration means rapid deployment of new channels or changes to current content. Robust data management and chronologically managed preferences create a “single version of the truth” that is delivered across your business infrastructure, digital estate and marketing insight & campaign systems. With full record audit trails, rollback functionality, DSAR capability, A/B split cell messaging, Cassie enables GDPR compliance and 1-to-1 marketing through the use of “preference marketing”.
Cassie is used by governments, charities, regulators and companies around the world, in 36 languages, totalling 200+ million worldwide customer records with 2.4 billion preferences and making 2.5 million updates EVERY DAY!
Cassie is multi-lingual, multi-brand and multi-jurisdictional.
With hundreds of API’s available, Cassie delivers bi-directional integration with your operational systems, websites & digital estate, CRM/ERP, marketing platforms, email systems and more
Cassie is built on the Privacy by Design principles. It’s flexibility means that it can be configured for different Privacy legislation compliance around the world (not just GDPR)
Cassie integrates with your existing infrastructure via API’s, widgets and bulk data loads – it is non-disruptive. It is complementary.
Cassie Cookie Module manages cookie consent and overcomes ITP/ETP attribution issues through server-side cookies an browser cookie regeneration
Cassie data management is robust and based on 20 years experience of data management. We apply bespoke record matching parses across 13 fields to create a “Single Version Of The Truth” for each person’s record, across all your touchpoints
Cassie enables true 1-to-1 marketing based on an individual’s granular consent. Preference Marketing starts here! Let the customer decide what content they want, when they want it, how they want it.
Request a demonstration and see why Cassie is a better alternative to other platforms!
PRIVACY MANAGEMENT - IGNORE IT AT YOUR PERIL!
Kudos are passionate that “doing privacy well” will enhance your brand reputation. In the future it will be expected by customers.
Those companies that don’t do it well will fall by the wayside. Customers will expect organisations to use their data appropriately and they want to choose what you hold on them, why you hold it and what you do with it.
Kudos have a vision of putting people in control of the use of their data and that it is a fundamentally ethical and morally correct concept. Consumers want change and they will appreciate and value the brands that clearly give them choice and control. If you agree with this view then we can help you to create a competitive advantage.
Privacy management is rapidly becoming a factor in people’s decision of which companies to buy from. Kudos believe that technology such as the Cassie Privacy Management platform is an enabler. But any technology is only as good as the way you use it. We will work with you to ensure a smooth, successful implementation. More importantly, we will work with you to utilise Cassie across your business – ensuring you create a competitive advantage
What People Are Saying
“Following the introduction of GDPR it’s become paramount that we handle our customers personal data with care and consideration. Cassie provides a level of simplicity and assurance that enables us to meet all our compliance requirements. The Customer Service Portal provides a quick and efficient search functionality that also offers the ability to download audit reports which can be utilised by our Data Protection Officers. The Admin Portal gives us total control over the look and feel of our customer facing Preference Centre as well as the ability to quickly update our various forms and widgets across a range of URLs. And if we ever need guidance on the right approach to take or for any issues we face, the support system offered by Kudos is extremely useful and reliable.”
— Joel Falken-Smith. Data Analyst, LexisNexis.
“The Cassie Privacy Management Platform has enabled Wesleyan to deliver a customer-centric, GDPR & FCA-compliant service across all our business units. Through Privacy By Design, Cassie has enabled our customers to choose how their data is used by Wesleyan and which services they wish to engage with, plus their preferred marketing channels. Kudos implemented and manage our solution, including the integration of Cassie into our existing infrastructure and our website. Cassie has also enabled us to comply with FCA regulations on Vulnerable Customers as well as GDPR compliance for preferences, consent, website cookies and data sharing across our business units. We are very satisfied with the Cassie platform and with Kudos’ customer service and professionalism.”
“We have a shared vision with Kudos to deliver a supporter centric platform which enables our supporters to take control of their relationship with the Trust and deliver our long term vision to create engaged, personalised and relevant communication to our members and supporters. We believe that The Preference Centre portal will not only provide 100% transparent compliance, but enable the Trust to maximise our fundraising – enabling us to deliver our vision of a UK rich in native woods and trees, for people and wildlife.”
— Mel Sallis. Head of Supporter Marketing, The Woodland Trust.