Apteco FastStats® Data Analysis Software Suite
At Kudos we love FastStats, PeopleStage and the Apteco Marketing Suite. FastStats allows users to turn data into intelligence and intelligence into marketing.
Managing Director, Mark Robinson first used the software when he was Database and Insight Manager for a leading catalogue company in the early 1990’s. Back then, FastStats was a DOS-based product! Mark installed FastStats systems at every employer he subsequently worked for – it was cheap, effective and quick to implement.
Forward-wind a decade and Mark moved to the agency side of the fence. He set up Qbase Analytics and developed a full range of Insight-based services, technology and solutions, including the provision of FastStats systems (then Windows based with Client/Server architecture!)
By 2007, Mark was Managing Director and Owner of Qbase Direct. Mark and his team were responsible for the planning, project management and implementation of numerous FastStats and the related PeopleStage systems. These included Guide Dogs for the Blind, NSPCC, Alzheimers Society, Barnardo’s, Key Industrial, HSS Hire and many more.
Forward-wind another decade and Qbase Direct rebrand to Kudos Data Solutions Ltd. But we still love the FastStats suite, still use it internally and still implement FastStats & PeopleStage solutions.
And our parent company, Data HQ Ltd are also FastStats partners and have won awards for their implementations!
With 25 years’ experience of using FastStats and implementing client systems, we are the people to talk to.
Whether you need a new system and processes creating, or a redesign of a current solution, contact us for a friendly but knowledgeable chat.
Stats, but faster.
By partnering with Apteco, Kudos can offer FastStats data analysis solutions. FastStats provide an extensive suite of data exploration and visualisation tools, aiding your business to gain a better understanding of your customer behaviour. An easy to use ‘drag and drop’ interface lets your team carry out effective data analysis with ease, displaying all your data in an actionable platform.
FastStats gives you all the tools your team needs to view customer and marketing data from every angle achieving new insights. The emphasis on visual data interfaces provides a responsive way to manipulate and access data without jeopardising functionality.
Using FastStats, your business will be able to…
FastStats is easy to use, applying wizards and “drag and drop” interfaces to open up multifaceted analytical methods. Additional tools permit you to create new, intelligent customer segments for specifically targeted campaigns which can then be uploaded to your email provider for processing, before collecting the latest round of results for further analysis.
Better understand customer and prospect behaviour.
Create robust and repeatable marketing processes.
Create segments for accurate targeting of tailored marketing messages.
Measure, analyse and report on campaign responses.
Achieve fingertip access to customer data without IT involvement.
Perform rapid analysis of vast datasets, ensuring no insights are missed.
Create graphical outputs to better communicate findings.
Unlock additional customer insights that can be applied throughout your business.
Model potential outcomes and create responsive marketing campaigns to match.
Schedule tasks to run automatically, giving you the information needed and condensing workloads simultaneously.
Analyse how customers move between segments and are retained over time.
What People Are Saying
“Having previously been part of the Qbase Group, we have worked with Mark and the Kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.”
— Ian Johnstone. CEO, Qbase.
Aspire to great things…
… we’re here to help you get there. Let’s harness the power of your data