Consent, Privacy, Preferences, Preference Centre. Try Privacy Management from the OneTrust alternative!
Kudos are passionate that “doing privacy well” will enhance your brand reputation. In the future it will be expected by customers. Those companies that don’t do it well will fall by the wayside.
Customers expect organisations to use their data appropriately and they want to choose what you hold on them, why you hold it and what you do with it. Kudos have a vision of putting people in control of the use of their data and that it is a fundamentally ethical and morally correct concept. Consumers want change and they will appreciate and value the brands that clearly give them choice and control.
If you agree with this view then we can help you to create a competitive advantage.
What People Are Saying
"On behalf of the team – I would like to express a huge thanks to Syrenis & to Kudos who have been extremely professional & supportive throughout the project. As you are aware, this migration was part of a much wider programme of work at our end & that made it a complicated delivery. At the point that we migrated from The Preference Centre to Cassie, we also pivoted from one data architecture to another within LN. Despite these added complexities the Cassie migration was flawlessly managed at your end"
— Jon Underwood, UK Data Programme Manager, LexisNexis
“Since introducing Granular Consent & Marketing Preferences via Cassie, we have seen a 26% reduction in opt-out’s”
— Rickey-Jay Elmer. Business Analyst, The Woodland Trust
Why do discerning companies use Cassie to manage consent and drive their Preference Marketing?
Customers can confirm or change their preferences by “self-servicing” via the website or your call centre. This will include options on any communication channel you deploy – emails, SMS, phone calls, direct marketing, IOT, etc.
Your marketing team can gain insight from Cassie which enables them to create and deploy fully branded widgets and forms across all your online channels & platforms. The widgets feed the preferences back into Cassie which provides a time-stamped, complete audit trail of a customer’s preference history.
The information collected will be based on the preferences the customer has agreed/not agreed to via all your touchpoints (call centre, emails, website, showroom, etc).
API’s then pass the latest consent/preference to your existing systems, such as CRM, Marketing Database, Email platforms and more.
The Cisco 2020 Data Privacy benchmark study found that for every $1 an organisation spends on privacy investments, they receive a $2.70 return on investment. This is due to increased engagement and reduced customer fatigue.
One thing is for sure – companies must invest in Privacy & Preference Management solutions such as the Cassie platform. Or else your customers will vote with their feet (or thumbs!) and buy from businesses who show that they are serious about data and privacy and who treat their customers with respect and transparency. This change in consumer awareness and mindset is already happening.
Cassie is currently used by organisations around the world in 36 languages and totallying 165 million worldwide customer records with 2.4 billion preferences and making 2.5 million updates EVERY DAY!