Data. Data Insight. Data Intelligence
Kudos can help you realise the full potential of your existing database and data assets, transforming it into useful information that is used to drive your strategy and campaigns.
We cross reference your data to append demographics, we build profiles, we create segmentations, lifetime value, predictive models and customer journeys.
Identify lookalike prospects!
We build predictive models. We identify prospects who share the same characteristics as your best customers. We create lifetime value segmentation. We develop customer journeys. We transform your data into intelligence.
We also offer the Apteco Marketing Suite: industry-leading software to convert customer data into actionable information.
FastStats provides an extensive suite of data exploration, visualisation, modelling, reporting and campaign management tools, aiding your business to gain a better understanding of your customer behaviour. An easy to use ‘drag and drop’ interface lets your team carry out effective data analysis with ease, displaying all your data in an actionable platform.
The intelligence you have gleaned can then be used to create and manage multi-channel marketing campaigns via the PeopleStage module. To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today’s digital world requires a multi-channel approach that includes email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail.
Aspire to great things…
… we’re here to help you get there. Let’s harness the power of your data
What People Are Saying
“DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.”
— Gary Brandon. Commercial Director, DBS.
“We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data isn’t worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.”
— James Urquhart. Sales and Ops Director, MIB.