Lead Generation. Lead Nurturing.
You need to communicate in the right way, at the right time, with the right content.
Identifying and targeting your prospects is just the first phase of a successful data-driven customer acquisition program.
You need Lead Generation. You need Lead Nurturing.
But mind how you go…
Steady, teddy.
Just because you have someone’s information does not mean they are ready to give you their money! Asking them to buy on your initial touchpoints with them will likely turn them off.
Let them come to you.
People want information. They don’t want to feel pressured into buying until they are ready.
Gently now.
Instead of asking them to buy immediately, you need to take a softer approach.
Stay Classy.
You wouldn’t try to immediately sell to a new lead if you met them face-to-face. So the same applies to other channels.
Stick to the flight plan.
Messaging & content must be based on the lead’s stage in the pipeline, eg educate, overcome objections, entertain, sell, feedback, etc
Start Your Journey.
Kudos will help you create and deploy successful lead generation & lead nurturing journeys. From digital marketing, PPC & YouTube advertising to dynamic content and customer journeys.
Please complete the form if you would like to discuss Lead Generation & Lead Nurturing
What People Are Saying
“We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.”
— Beverley Mason. Group Marketing Manager, Bauer Media.
“Mark and his company came to my client with a great deal of knowledge and insight of their particular marketplace and therefore provided solutions that were thoroughly thought through, scalable and futureproof. It was a pleasure to work with him again.”
— Jeremy Fatz. Freelance Designer.
