How to gain a competitive advantage with GDPR & Privacy Legislation

Today’s short blog is about GDPR, PECR & privacy legislation and how you can gain a competitive advantage. Consumers are tired of spam and junk mail and businesses using their data without consent or knowledge. They are looking for trusted brands who will give them the control over the use their data. This is Kudos’ vision - to help our clients become one of those trusted brands.

If you can engage your customers by giving them control and choice of how you use the data, they will trust you, they will see you as a trusted brand. As the Information Commissioner has previously said “doing consent well should put the consumer in control, it should build customer trust and engagement and it will enhance your reputation."

Kudos have a vision of putting consumers in control of their data. The Cassie Privacy Management platform is built to enable that vision. And if you take notice of what your customers are saying they will become more engaged, they will see you as one of the more trusted brands that they want to purchase from.