How do you become a trusted brand?

How you can become one of the suppliers that your customers would want to work with? The new approach which is required for our new privacy era requires significant cultural change from your Board down through the organisation. It requires you to build privacy into every aspect. It also requires infrastructure to control, manage and utilise your customers data. This new approach for the privacy era requires infrastructure for controlling and managing your customer’s data. The Cassie Privacy Management platform is just such a system. It is currently utilized in 35 different languages around the world, it manages  hundreds of millions of customer records and we have over 2.4 billion preferences held against those individuals and over 2.5m preference updates everyday.