Preference Centre for Marketing Teams

Oct 9

Written By

Headache-free GDPR compliance and e-Privacy readiness

Turn cumbersome consent management into a sleek, positive brand experience and an opportunity to increase conversion rates with prospects and customers thanks to our preference management centre.

Introducing Preference Management Centre

Designed to address your challenges

Futureproof against legislative changes

Leave the worry of legislation to us. We are experts and stay abreast of current and upcoming legislation to make sure that our platform meets the regulatory obligations that your business is bound to.

Seamless, optimised customer experience

No more clunky, off-brand pop-ups or frustration for customers trying to update their preferences. Syrenis Preference Management Centre allows on-brand, self-service consent management so they receive only communications that matter to them most.

Helps you maximise opt-ins

Test in-tool for what works and what doesn't when gathering permissions to improve your sign up conversion rates. View and segment your customers' marketing preferences to help you refine channel and content strategies.

See the full picture

Get a single view of consent across all of your channels

Improve the value of your marketing databaseBy understanding exactly what your customers have consented to at a granular level, you can drive communications appropriately and grow the value of your data.See the bigger picture

Build a better picture of your customer preferences at each stage of the awareness funnel, allowing you to refine and personalise messaging at every level. View and filter in the tool at any level of granularity.

Management and reporting

Bring more customers on board with smarter tools

Drive constant improvement in your consent messaging across forms, cookies and social media for maximised conversion rates.With the use of sophisticated tools across prospect touchpoints such as forms, cookies and social media, your consent messaging can deliver valuable insights into your customer base.