Fleet Services Provider? Why You Should Talk To Kudos…

Bauer Media has been reporting on the UK car and light van retail markets, providing news, insight and analysis for more than 25 years. Kudos Data Solutions has helped Bauer to increase circulation of their flagship fleet titles (Fleet News and Commercial Fleet) through the provision of Fleet prospect data and targeting solutions.Beverley Mason, Bauer Group Marketing Manager commented “We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently”.The Kudos Fleet Universe is built by aggregating different datasets, including tele-verified Fleet leads and the Kudos National Business Universe of 2.5 million businesses. Selectable by over 50 variables covering fleet composition, ownership, fuel card use and more, plus the business demographics available on the National Business Universe. Every business in the UK has then been modelled and scored to identify 200,000 companies who have a high propensity to run a fleet. Mark Robinson, Kudos Managing Director commented “We are really proud to be the supplier of choice to the Automotive Management Group at Bauer. Having worked with Bev over a number of years, it gives us confidence in our Fleet solutions and we will continue to provide outstanding customer service and innovative solutions to our many, varied Fleet clients”