The Preference Centre…You’re In Safe Hands

stand up for treesJoseph Irvine, Head of Support Service, The Woodland Trust, “We have a shared vision with Kudos to deliver a supporter centric platform with scalability in mind, which enables our supporters to take control of their relationship with the Trust and deliver our long term vision to create engaged, personalised and relevant communication to our members and supporters. We believe that The Preference Centre portal will not only provide 100% transparent compliance but enable the Trust to maximise our fundraising – enabling us to deliver our vision of a UK rich in native woods and trees, for people and wildlife.”

Single Point Permission and Preference Hub Ensures GDPR Compliance

The Preference Centre is a secure, cloud-based application that allows for enterprise-wide collation and management of consumer preferences across multiple channels and brands. Chosen by Charities, Governments, Regulators and Commercial Organisations of all sizes.

Contact us for a demonstration and see why it is the de facto Preference Management solution.

GDPR & Fundraising Regulatory Compliance

sales funnelAny commercial or non-profit enterprise that deploys The Preference Centre to manage consumer data permissions, will be 100% compliant with the GDPR requirement for managing opt-in and opt-out permissions and also compliance with the new fundraising regulatory framework. The Preference Centre has been designed from the ground up to allow consumers direct access to their preferences, giving them control over communications channels and specific communications subjects. Your Customer Service teams (including your third party suppliers) can also have total 24/7/365 access, across multiple sites (and even countries).

One of our clients operates The Preference Centre across 45 different sites, with integration across 11 different systems!

Low-cost Integration With CRM Systems, Email Platforms and Websites

The Preference Centre has a powerful application platform interface (API). The capability to push and pull preference data into other application platforms makes The Preference Centre the lowest cost method of allowing for enterprise preference management, with direct consumer access to the data.

In addition, The Preference Centre can deploy standalone forms such as surveys or landing pages for permission gathering and handle email opt-in or opt-out links from any system. Whether you are using Consent or Legitimate Interest bases, The Preference Centre is the best way to manage permissions. Plus current preferences can be uploaded easily by administrators.

Consent statement wording or creative approaches can be tested across different segments with live reporting – enabling poor performing statements to be removed with aopt in marketing activity single click. Use classic A/B testing techniques to identify your “Banker” statements which generate the best opt-in rates.

The administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters/customers.
Connect to the web-service with any email or customer relationship management (CRM) system, and query for single records or whole permission groups, allowing both individual and multiple updates.

Contact Us!

To find out more about Kudos Data Solutions and our Data, Systems & GDPR services, click here or give James Squires a call on 0330 043 1593 or email