suppression files

what is a suppression file? | Kudos Data Solutions

What is a suppression file?

So what is a marketing suppression file? A suppression file is simply a file of records that you should be removing from your database. These can be gone aways that’s people or companies that have moved address, could be deceased people (for obvious reasons) or people who have requested not to receive communications via email […]

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data suppression | Kudos Data Solutions

What is data suppression?

Well suppression is the process of removing your unwanted records from your database or your CRM system, these include gone aways, people or companies who have moved address, deceased people (for obvious reasons) or people who have requested not to receive communications through mail or telephone. Why should you be undertaken data suppression? well theres […]

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suppression screening important

Why is suppression screening important?

Over half a billion deceased, goneaway and home mover records at the best rates available. WHY SCREEN YOUR DATA? The Data and Marketing Association (DMA) make the following recommendations. And we agree! Screen against preference services It is a legal requirement and your obligation under the DMA Code and CAP Code to screen your data […]

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