Kudos Data Solutions

data suppression | Kudos Data Solutions

What is data suppression?

Our Managing Director Mark Robinson answers your most frequently asked questions on data suppression. What is data suppression? Well suppression is the process of removing your unwanted records from your database or your CRM system, these include gone aways, people or companies who have moved address, deceased people (for obvious reasons) or people who have [...] READ MORE
who's the typical user of Zoho One?

Who’s the typical user of Zoho One?

“Whos the typical user of Zoho One? Unfortunately, there isn’t a one size fits all customer, we have customers who are sole traders right the way through to blue-chip enterprise-size organizations. So why does an application suite contain 40+ applications fit every type of business from a sole trader right the way through to a […]

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what is a suppression file? | Kudos Data Solutions

Why does data need to be cleaned?

Managing Director Mark Robinson answers your questions. “Why does data need to be cleaned? I would say there is four main reasons, the first one is if you’ve got the wrong address, you’ve got the wrong person on your database, you might not get paid so the most important thing is to make sure your […]

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what is a suppression file? | Kudos Data Solutions

What is the role of data enhancement?

How does data enhancement extend the value of your customer data? Data Enhancement Role So what is data enhancement (often called data enrichment, or data appending)? It is the process of adding data variables to a contact (or business) record from your database. These may be consumer-based demographics such as gender, age, property type, income, […]

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suppression screening important

Why is suppression screening important?

Over half a billion deceased, goneaway and home mover records at the best rates available. WHY SCREEN YOUR DATA? The Data and Marketing Association (DMA) make the following recommendations. And we agree! Screen against preference services It is a legal requirement and your obligation under the DMA Code and CAP Code to screen your data […]

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