data cleaning
Why does data need to be cleaned?

Why does data need to be cleaned? Managing Director Mark Robinson answers your questions. “Why does data need to be cleaned? I would say there is four main reasons, the first one is if you’ve got the wrong address, you’ve got the wrong person on your database, you might not get paid so the most […]

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data cleaning
What is the role of data enhancement?

How does data enhancement extend the value of your customer data? Data Enhancement Role So what is data enhancement (often called data enrichment, or data appending)? It is the process of adding data variables to a contact (or business) record from your database. These may be consumer-based demographics such as gender, age, property type, income, […]

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suppression screening important
Why is suppression screening important?

Over half a billion deceased, goneaway and home mover records at the best rates available. WHY SCREEN YOUR DATA? The Data and Marketing Association (DMA) make the following recommendations. And we agree! Screen against preference services It is a legal requirement and your obligation under the DMA Code and CAP Code to screen your data […]

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