data cleansing

why is data hygiene important? | Kudos Data Solutions

Why is Data Hygiene important? (Part 3)

Our Managing Director answers your questions "Why is data hygiene Important?" "Data hygiene is important because its basically the foundation of everything you do with data, whether it be analytics, segmentation, profiling or indeed communicating with the audience that you have the old adage of rubbish in, rubbish out, is absolutely true in the case [...] READ MORE
what are data cleaning techniques?

What are data cleaning techniques?

Our Managing Director Mark Robinson answers your frequently asked questions. "I'm gonna go through and just very briefly and run through the processes that we would typically go through, data hygiene and data cleaning really is a bore and a chore for most database managers we know that we understand that, but I think everyone [...] READ MORE
data clean up | Kudos Data Solutions

What are the benefits of data clean up?

Managing Director Mark Robinson answers your questions "What are the benefits of data clean up?  I can answer that really quickly, there is four fundamental reasons the first one is cost, it saves you cost, if you're sending the wrong information to the wrong individuals or the wrong companies then you are costing yourself money [...] READ MORE
what is a suppression file? | Kudos Data Solutions

Why does data need to be cleaned?

Managing Director Mark Robinson answers your questions. “Why does data need to be cleaned? I would say there is four main reasons, the first one is if you’ve got the wrong address, you’ve got the wrong person on your database, you might not get paid so the most important thing is to make sure your […]

READ MORE