July 12, 2019 0 Comments By Nicky Kudos What is the role of data enhancement? How does data enhancement extend the value of your customer data? Data Enhancement Role So what is data enhancement (often called data enrichment, or data appending)? It is the process of adding data variables to a contact (or business) record from your database. These may be consumer-based demographics such as gender, age, property type, income, […] READ MORE
