The value of an item – in the mind of a consumer – is simply the difference between the anticipated price and the price on the tag.
Insightful but true quote from Roy H. Williams! Consumers are savvy, less loyal and more individual than ever before in human history. You have to do right by the consumer or they will walk next door, or click onto your competitor. Kudos can help understand your consumer audience, grow it and improve retention. Our National Consumer Universe of 45 million consumers is a great starting point. Talk to us!