What is the Kudos Ethos?

Friendly, Professional, Approachable, Knowledgeable

“The Kudos values of Friendly, Professional, Approachable, Knowledgeable drive everything that we do. Please put us to the test. If we don’t live up to our values, I’d like to know, so please drop me an email. If we do live up to our values, I’d also like to know, so please drop me an email Mark Robinson, Managing Director

Kudos Ethos | Data Management | Kudos Data Solutions


We are data & systems experts with a difference! We really know our data stuff. We really enjoy our data stuff. And most of all we love our people stuff! Because we have worked client-side, we understand the pressures you face and we will deliver effective solutions. Let’s roll up our sleeves and have some fun along the way. You won’t find us posturing and posing. You will find us down-to-earth, honest, friendly and professional. Kudos have one goal – to provide effective data-based services to the B2B and B2C sectors. We are an agency of friendly, professional, approachable and knowledgeable people. And our solutions are the best available!

2We deliver innovative solutions

2Friendly, understanding team


2Outstanding customer service

2Customers recommend us

2No gimmicks or jargon

2Affordably priced solutions

Contact us today to see how we can improve your data

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.




Kudos will never pass your details to third parties for marketing use. However we would like to occasionally contact you about the services and resources that we offer. If you would prefer Kudos not to contact you, please click here



Your Account Manager and Kudos Ethos | Data Management | Kudos Data SolutionsAccount Executive are always on hand, via telephone or email. They are your first point of contact for most general enquiries as they are office-based and will engage with other team members as necessary.

Systems & infrastructure implementation or technical projects will always be managed by your Project Consultant and/or Technical Services Manager. They will usually be your first point of contact, upto the “Go Live” phase. But all team members support each other (as well as you!) so use them as necessary.

Your Account Director’s role is to ensure the smooth running of your account. With oversight of all aspects of your projects, they will co-ordinate with other Kudos teams and external partners, provide escalation when required and run the strategic aspects of your account.


✓ Escalation defined

✓ One key point of contact

✓ Telephone contact always available

✓ Mix of tech, strategic, planning and commercial

✓ Best people = training-commitment-passion-knowledge




We pride ourselves on our project management. We operate PRINCE2 methodologies and your Project Consultant is instrumental in maintaining the highest standards of exceptional customer service, project management, consultancy and client delivery. We use Zoho Projects to manage all aspects and we provide 24/7 access to you and to any third parties that are involved – so we have nowhere to hide! Planning, planning and more planning – that’s what delivers a successful project!


Kudos Ethos | Data Management | Kudos Data Solutions


✓ Fully transparent    ✓ Dependancies links    ✓ Sign off by all parties    ✓ Shows impact of decisions   

✓ Clear invoicing stages  based on client approval     ✓ Planned deliveries



We provide outstanding customer service and operate Zoho Desk to manage customer support enquiries. This enables us to efficiently manage your support requests, whilst tracking, prioritising and resolving customer support tickets. All members of your Account Team are immediately informed when you raise a ticket. Your Account Manager or Account Executive will route the ticket to the relevant person or team within Kudos or to our third party partners, if necessary. Your Account Team will take full responsibility for managing the process through to resolution and closing of your support ticket.

  Kudos Ethos | Data Management | Kudos Data Solutions

   ✓   Ticketing to visible contracted SLA    ✓   Reported on monthly to provide full accountability   

✓   Ranking of tickets to ensure business critical immediately acted    ✓   Full audit trail   

✓  Order and priority!



We are experts at what we do. All our solutions are best-of-breed so we will often partner with third parties who provide best-of-breed services. Examples are The Preference Centre, FastStats and PeopleStage. The software developers of those services are experts at what they do – so you get the best of both worlds – experts in all areas. As part of our service to you, your Account Team will manage our third party partners in an integrated, co-ordinated and efficient way. Kudos provide “frontline” support to you, via our Support Desk. This means that your Account team will receive and manage your support tickets and in most cases, we will resolve your enquiry. Where we are unable to do so, we will escalate your ticket to the relevant third party and then manage the whole process until your support request is resolved.

The same applies to Project Management. Your Account Team is responsible for the planning of all aspects of your project and provision of PRINCE2 Project Management, change control and support services. Third party partners are treated as an extension to Kudos – they are a “resource” and are managed by your Project Consultant.

     ✓    Your single point of contact

     ✓   Management of all communication

     ✓   Navigation of project sensitive actions

     ✓   Management of SLA’s and service levels

     ✓   Joined up single language

     ✓   Maximising the best of the applications and supply

           partner partnership

Third Party “Best of Breed” Partners


In many cases, the implementation of a system, or delivery of a technical project marks the beginning of a whole new journey for our clients. We see technology as a tool – and any tool is only as good as the people who use it. Kudos will not leave our clients to manage on their own. We will support you through the next phases of your journey – whether that entails training services, best-practice, advice, technical support, cultural change…whatever you need to deliver the best results.

✓ Full wrap-around services ✓ In house training    

✓ Ticketing  ✓ Account team ✓ Best practice visits

✓ Site review visits ✓ Metrics for performance levels-

   -service outages-ticketing response support


As part of our account management service, our Compliance Consultant will undertake a free GDPR compliance audit which will highlight your organisation’s strengths and weaknesses in your approach to GDPR. The outcome of this Gap Analysis and Risk Assessment is a formal, structured report with scores for each aspect and recommendations on how to resolve areas of weakness to ensure compliance.

Kudos Ethos | Data Management | Kudos Data Solutions✓  Free compliance audit  ✓  GDPR Gap Analysis  ✓  GDPR Risk Assessment 

✓  Formal, scored report  ✓  Areas of concern  ✓  Recommendations


We provide consultancy across all of our services. And much of it is free! We want to see you happy, successful and compliant, using our solutions. GDPR & PECR is the current hot topic in the data world and we are experts. If we spot a potential compliance issue anywhere within your business, we will highlight it to you and send in one of our team to provide assistance. If we identify a better way to target customers or prospects and produce a marketing campaign, we will highlight it to you. For free. If we believe there is a better way to segment your audience, or build a propensity model, we will tell you. For free. We will help in any area that we can.


✓ Technology is the enabler, what we do with it sets us apart  ✓ The best advice 

✓ The best partner network    ✓ The best resources  ✓ Facilitiation of meetings to maximise your team’s learnings


Friendly, Professional, Approachable, Knowledgeable


Why Work With Kudos?

Operating since 2007, Kudos will enable you and your organisation to maximize ROI from your data activities. With over 100 years of combined data experience, you can be sure that your account team will work with you to develop the right solutions.






countries serviced



Our Clients

We have worked with a large variety of companies including B2B, B2C, Charities & Government


Having previously been part of the Qbase Group, we have worked with Mark and the kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.
preference management testimonial Ian Johnstone


We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data is not worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.
preference management testimonial James Urquhart

Sales & Operations Director, MIB

DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.
preference management testimonial Gary Brandon

Commercial Director, DBS

I have had the pleasure of working with the Kudos team for over 10 years now. Their desire to put their client’s briefs at the heart of everything they do makes them stand out within the industry. Always looking for unique, dynamic and value adding solutions to suit the activities and visions presented to them. They excel at thinking outside of the box and have built up strong relationships within the industry and their client base due to their sector leading ‘customer focus’ approach. A professional, hardworking and diligent team, who are innovative and ethical at all times, I have no hesitation in recommending for any of your data solution needs.
preference management testimonial Jason Rayne

BDM, Data8

We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.
preference management testimonial Beverley Mason

Group Marketing Manager, Bauer Media

Jane and her team have provided fantastic customer service to us over the years and Kudos still come up with the goods each month! They are able to locate and source niche lists as well as provide large-volume datasets and they negotiate hard on our behalf to reduce data costs.
preference management testimonial Rachel Betts

Campaign Manager UK, Brady Corporation

We use Kudos' National Business Universe and their National Consumer Universe for numerous purposes, including Supporter enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activities - both consumer and corporate.
preference management testimonial Michael Gittins

Data Scientist, Everton Football Club

“Your data is in safe hands with Kudos! You will not find a more responsible and reliable team in the international data market. Focus USA has been lucky enough to partner with them for the past three years. Their expertise and strategic planning is proven to deliver results and we look forward to many more successful years with Kudos as our number one international data partner.”
preference management testimonial Meg Ugenti

Vice President, New Business Development Focus USA

We Offer Award Winning Data Resources

You can trust our team to deliver fantastic resources no matter what your business requires.

Need some help using marketing lists?

Get in touch with Jane, our marketing specialist, for help & advice.

Contact Us