How do you think donors would describe different fundraising channels? What would they say the ‘personality’ and attributes are of those media? And what action do they take when engaging with fundraising?

Kudos are sponsoring the PREFERENCES section and talking about the future of Permissions, Preferences and Consent Marketing for Charities. Come along!

The Institute of Fundraising alongside charity research specialist fast.MAP, have designed a tracker survey: Fundraising Media DNA 2016/17. The survey looks at genetic make-up of ten key communication channels, providing insight about the relative strengths and advantages of each channel. This is broken down into three key areas:

  • Profile – The people engaging with each channel
  • Personality – What are the attributes associated with each channel
  • Action – How people are likely to respond or act further as a result of the communication

After successfully launching Fundraising Media DNA last year, we’re coming back with more new insight – Look out for the two additional channels we’re studying this year: Press and Inserts!

Fundraising Media DNA Channels: DRTV, DIRECT MAIL, SMS, TELEPHONE, DOOR TO DOOR, STREET, EMAIL, SOCIAL MEDIA, PRESS, INSERTS, PREFERENCES

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