Woodland Trust Appoint Kudos Data Solutions To “Do Consent Well”

Consent JourneyWoodland Trust has appointed Kudos Data Solutions to implement The Preference Centre technology and provide compliance and Consent best practice consultancy services.

With just one year before GDPR legislation comes into force, the project will see Woodland Trust join a growing number of Kudos clients who are “doing consent well” and who will be leaders in their field.

AAEAAQAAAAAAAAeZAAAAJDBkNjE3NzdiLTk4ZmMtNDJlMi04MWM2LWUzMmFlYzljZTFkNQAccording to the Information Commissioners Office, “Doing consent well should put individuals in control, build customer trust and engagement, and enhance your reputation”. Both Woodland Trust and Kudos share this vision of putting consumers in control of the use of their data – that it is fundamentally an ethical and morally correct concept. Consumers want change and they will appreciate and value the brands that clearly give them choice and control.

Mel Sallis, Head of Supporter Marketing, The Woodland Trust, commented “We have a shared vision with Kudos to deliver a supporter centric platform which enables our supporters to take control of their relationship with the Trust and deliver our long term vision to create engaged, personalised and relevant communication to our members and supporters. We believe that The Preference Centre portal will not only provide 100% transparent compliance, but enable the Trust to maximise our fundraising  – enabling us to deliver our vision of a UK rich in native woods and trees, for people and wildlife.”

Mark Robinson, Managing Director, Kudos commented “We are proud to be working with Woodland Trust and helping to shape their future strategy, whilst ensuring GDPR compliance and best practice. The Preference Centre technology is used by Charities, Governments, Regulators and Commercial Organisations of all sizes across a range of sectors. The Woodland Trust’s decision is the latest endorsement of The Preference Centre”

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For more details on how to ensure you stay compliant and centrally manage all your consents across multiple platforms, give James Squires a call on 0330 043 1593 or email