If the Fundraising Regulator is impressed, you will be too!

The Fundraising Regulator has today announced that The Preference Centre technology will be used for both the digital database and telephone service for the Fundraising Preference Service.

The fundraising watchdog said that the technology was chosen for the FPS due to the strength of The Preference Centre. As an Expert Partner, Kudos Data Solutions has long advocated and promoted The Preference Centre.

The recent ICO charity fines for not managing Supporter consent and permissions statements may apply to many other charities (and non-charitable organisations) as ICO compliance guidelines for the current Data Protection Act have always been very woolly. The Preference Centre enables you to be compliant.

What’s more, under GDPR, maximum fines will increase from the current ceiling of £500,000 to €20 million or 4% or annual global turnover, (whichever is higher). This raises the very real spectre of closure or insolvency for many organisations.

   preference management

The Preference Centre can integrate with your CRM system, website, email platform and other infrastructure, removing the necessity to redevelop legacy systems or halt current system migrations. AND IT ENSURES LEGISLATIVE AND BEST-PRACTICE COMPLIANCE!

Maximising opt-in rates will open up a new Fundraising front that requires consent statements to undergo rigourous testing and roll-out processes, to determine the most effective wording to generate consent. Consent requires segmentation and analysis — just like the rest of your campaigns. The Preference Centre provides this functionality as well as centrally managing every individual’s preferences, permissions and consent.

  • Used by Regulators, Governments, plus charities and commercial organisations
  • Proven to increase positive consent rates
  • Easy integration with your existing infrastructure
  • GDPR and DPA compliant
preference management

The Preference Centre is the solution required to future-proof your data marketing activities and ensure compliance. It takes feeds from your legacy systems and manages your Supporter’s personal channel permissions. It handles contradictory consent, (ie a Supporter opts-in when talking to your call centre but opts-out on your website or to a piece of direct mail). It enables product and channel-based permissions, (ie opt-in to newsletters by email but opt-out of direct mail offers, etc).

In addition The Preference Centre can generate standalone forms for consent gathering and handle email opt-out links from any system. Plus current permissions can be uploaded easily by administrators, even prospect records!


Permission statements can be tested in groups with live reporting, enabling poor performing statements to be removed with a single click. The Administration area gives you full reporting on your permission channels, areas and statements, allowing you to easily track and audit results and easily produce SAR reports on demand.

opt in statement

IMPORTANTLY, this is a web-based service that can be connected to by any email or CRM system to query for single records or whole permission groups. Opt-in/opt-out requests from your audience link directly into the Preference Centre, creating a complete time-stamped audit trail.

fundraising media

Following our involvement with the IOF & fast.MAP on Preference Management, Kudos are offering a free consultancy session to all charities. Contact us to request your free session.

Contact Us!

For more details on how to ensure you stay compliant and centrally manage all your consents across multiple platforms, give James Squires a call on 0330 043 1593 or email james.squires@kudos-data.com