What Does The FastStats Modelling Module Do?

FastStats Modelling | Kudos Data Solutions


Getting to know your customers and prospects is essential. This is if you want your marketing messages to meet their needs and align with their interests. The FastStats Modelling module informs your targeting decisions using common analytical techniques including:


FastStats Modelling | Kudos Data SolutionsMarket penetration

FastStats Modelling | Kudos Data SolutionsCustomer profiling analysis

FastStats Modelling | Kudos Data SolutionsPatented Predictive Weight of Evidence (PWE) scoring.

FastStats Modelling | Kudos Data SolutionsDecision trees (including CHAID).

FastStats Modelling | Kudos Data SolutionsClustering.

FastStats Modelling | Kudos DataSolutionsIntegration with R gives advanced analytical users access to many more modelling techniques.

Armed with these insights, you can:

Kudos Data SolutionsIncrease your response rates by targeting customers effectively based on their interests and preferences.

Kudos Data SolutionsThe ability to recognise which customers are most likely to lapse in the future.

Kudos Data SolutionsDiscover all the key characteristics for each of your customers all in one place.

Kudos Data Solutions Make informed targeting decisions based on customer profiling analysis.

Kudos Data SolutionsIdentify and focus on markets and sectors with high potential.

Kudos Data SolutionsDetect groups of customers with similar characteristics, helping to segment your marketing database for new campaigns.

Kudos Data SolutionsPredict the behaviour of prospects and customers and calculate the Best Next Offer.

Kudos Data SolutionsUse your customer profiles to find more of the same for prospecting.

Kudos Data SolutionsCross- and up-sell to the most responsive existing customers.


Insight into Action

The FastStats Modelling module integrates directly with the base Apteco FastStats application. This means that insights gleaned can be used and reused throughout your marketing platform.

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