FastStats Modelling Module

FastStats Modelling Module



Getting to know your customers and prospects is essential if you want your marketing messages to meet their needs and align with their interests. The FastStats Modelling module informs your targeting decisions using common analytical techniques including:


Market penetration

Customer profiling analysis

Patented Predictive Weight of Evidence (PWE) scoring.

Decision trees (including CHAID).


Integration with R gives advanced analytical users access to many more modelling techniques.

Armed with these insights, you can:

Increase your response rates by targeting customers effectively based on their interests and preferences.

The ability to recognise which customers are most likely to lapse in the future.

Discover all the key characteristics for each of your customers all in one place.

Make informed targeting decisions based on customer profiling analysis.

Identify and focus on markets and sectors with high potential.

Detect groups of customers with similar characteristics, helping to segment your marketing database for new campaigns.

Predict the behaviour of prospects and customers and calculate the Best Next Offer.

Use your customer profiles to find more of the same for prospecting.

Cross- and up-sell to the most responsive existing customers.


Insight into Action

Because the FastStats Modelling module integrates directly with the base Apteco FastStats application, insights gleaned can be used and reused throughout your marketing platform

Working hours

(Mon to Sat): 09:00 to 17:30 (Sunday):


Sidings House, Sidings Court, Lakeside, Doncaster, South YorkshireUnited Kingdom, DN4 5NU

Contact Details

Phone : T: +44 (0) 330 043 1583