Why screen your data?

 

 

Over half a billion deceased, goneaway and home mover records at the best rates available.

The Suppression Screening Portal

 

WHY SCREEN YOUR DATA? The Data and Marketing Association (DMA) make the following recommendations. And we agree!

 

  • Screen against preference services

It is a legal requirement and your obligation under the DMA Code and CAP Code to screen your data against the relevant Preference Services each time before you use them. The onus is on you, as the data user, to ensure that your data is correctly screened before use. The preference services are Telephone Preference Service (TPS), Corporate Telephone Preference Service (CTPS), Mailing Preference Service (MPS), Baby Mailing Preference Service (BMPS), Fundraising Preference Service (FPS) and Your Choice (for Unaddressed Mail).

suppression screening portal tps mps ctps bmps fps

 

  • Use commercial suppression files

There are many commercially available suppression files enabling data owners and users to clean their databases of deceased people, gone-aways and so on. Many of these files are commercially available and, whilst their use is not compulsory, it is highly advisable that you screen against any appropriate suppression files prior to your campaign to ensure that your data remains accurate and high-value, as well as compliant.

 

  • Take extra care to screen for deceased people

One of the most common causes of complaint against one-to-one marketers comes from relatives of deceased people who are distressed by continuing marketing communications targeted to the deceased. Take extra care to screen for deceased people to avoid causing upset and receiving complaints.

 

The Kudos Screening Portal contains 20+ industry-leading suppression files comprising half BILLION records. We will match your files and provide you with an audit, enabling you to choose the suppressions you require and detailing the costs.

GDPR Compliance

GDPR CompliantWhilst suppressing records against the Preference Services is a legal requirement and the other suppression files are obviously “best practice”, GDPR has added a new level of compliance. The regulation specifies that a person’s information in your database must be accurate and up-to-date, and that data owners must take “every reasonable step” to remove or correct any inaccuracies.

Why Use The Kudos Screening Portal?

  • Preference Screening is a legal requirement;
  • Keeping your database up to date is a GDPR requirement;
  • It proves to your audience that you are a trusted brand and increases engagement;
  • Screening for direct mail campaigns increases your postal discounts;
  • IT SAVES YOU MONEY BY REDUCING PHYSICAL MATERIALS AND STAFF TIME WASTAGE;
  • IT REDUCES CUSTOMER COMPLAINTS;
  • IT’S THE DECENT THING TO DO! IF YOU ARE COMMUNICATING WITH SOMEONE THEN YOU SHOULD GET THEIR DETAILS RIGHT!

Back to the DMA – this is what they say:

DMAWhy screen and suppress? It is crucial to the success of your one-to-one marketing to screen your databases and mailing files for gone-aways, deceased persons and opted-out individuals, so that you only use accurate, effective data.

 

 

  • Be compliant

It is an obligation to screen your contact lists against the relevant preference services less than 30 days before using them for one-to-one marketing purposes.suppression screening portal

  • Minimise reputational damage

Sending mail to gone-aways and deceased people will only serve to damage your brand reputation, along with our industry’s reputation.

  • Screen data regularly to preserve its integrity

Data decay cannot be avoided, so you must check your records against suppression and screening files regularly to ensure that your data remains accurate, up-to-date and effective in your one-to-one marketing.

  • Enable effective campaign management

Suppression files play an important role in the effective management of CRM and one-to-one marketing.

  • Maintain data to remain competitive

It is now well documented and broadly accepted that organisations ignoring the issue of data decay will not be able to compete effectively against those that do keep their data up to date and accurate.

  • Safeguard your industry and ROI

Use the suppression screening portal and data screening effectively to help protect our industry, improve your own return on investment and help present a more favourable environmental image to our marketplace.

  • Be environmentally responsible

Sending mail to people who are never going to respond wastes an enormous amount of energy and materials. At a time when consumers are increasingly vocal in their criticism of one-to-one marketing, you must support our industry’s efforts to do as much as possible to minimise wastage.

Contact us today to see how we can improve your data

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.

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Nicky says

“What is the point of spending a fortune on systems, infrastructure and business insight when your biggest asset (your data) is a mess? Clean it up!”

Suppression File Details

  The Kudos Suppression Portal provides access to 21 of the UK’s leading suppression files, including:

11 Mover/Goneaway files;
         • 6 Bereavement/Mortality files;
  • 4 Preference Scheme files;

 

suppression screening portal details

TPS

TPS is the official central opt out register on which consumers can record suppression screening portaltheir preference not to receive unsolicited sales or marketing calls. It is a legal requirement that all organisations (including charities, voluntary organisations and political parties) do not make such calls to numbers registered on the TPS unless they have consent to do so.                                                                                                                  

CTPS

CTPS is the central opt out register whereby corporate subscribers (ie businesses) can register their wish not to receive unsolicited sales and marketing telephone calls to either all their organisation’s telephone numbers, or to certain numbers. It is a legal requirement that companies do not make such calls to numbers registered on the CTPS.                                          

MPS

The MPS Consumer File is a list of names and addresses of consumers who have registered that they wish to limit the amount of direct mail they receive. The use of the MPS Consumer File suppression screening portalby Direct Marketers is a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority. It is also a condition under the Code of Practice of the Direct Marketing Association.

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