You can Book an online demonstration of The Preference Centre. Used by the UK and Canadian governments, the Fundraising Regulator, the Royal Mail and various charitable and commercial organisations.
Please click here for a complete listing and to securely upload a file for suppression screening. Please note that we will confirm prices and volumes with you before you incur any cost! We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please contact us for details
Now that GDPR is confirmed in the UK for May 2018, consent is becoming a prerequisite of doing business with your prospects and customers. Maximising opt-in rates will open up a new Marketing front that requires consent statements to undergo rigourous testing and roll-out processes. Consent requires segmentation and analysis — just like the rest of your Marketing campaigns. The Preference Centre provides this functionality as well as centrally managing every individual’s preferences, permissions and consent.
- Chosen by The Fundraising Regulator to manage the national Fundraising Preference Service
- Chosen by the Canadian & UK Government, plus charities and commercial organisations
- Proven to increase positive consent rates
- easy integration with your existing infrastructure
- GDPR compliant
The Preference Center
The Preference Centre is the solution required to future-proof your data marketing activities and ensure compliance. It takes feeds from your legacy systems and manages your customer’s personal channel permissions. It handles contradictory consent, (ie a customer opts-in when talking to your call centre but opts-out on your website or to a piece of direct mail). It enables product and channel-based permissions, (ie opt-in to newsletters by email but opt-out of direct mail offers, etc).
In addition ‘The Preference Centre’ can generate standalone forms for consent gathering and handle email opt-out links from any system. Plus current permissions can be uploaded easily by administrators, even prospect records!
Permission statements can be tested in groups with live reporting, enabling poor performing statements to be removed with a single click. The Administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters or customers.
IMPORTANTLY, this is a web-based service that can be connected to by any email or CRM system to query for single records or whole permission groups. Opt-in/opt- out requests from your audience link directly into the Preference Centre, creating a complete time-stamped audit trail. The Preference Centre can integrate into any current web based delivery system, removing the necessity to redevelop legacy systems or halt current migrations. AND IT ENSURES LEGISLATIVE AND BEST-PRACTICE COMPLIANCE!
We have all you can read on AML, KYC & Identity Verification
Our wide range of KYC resources can help you become compliant. Check them out in our resources section along with much more.
Sales & Operations Director, MIB
Commercial Director, DBS
Group Marketing Manager, Bauer Media
Campaign Manager UK, Brady Corporation
Data Scientist, Everton Football Club