What is Preference Management?

The Cassie preference management system will provide expert consent management and data management processes.

Get in touch with Mark, our compliance specialist, for help & advice regarding our cassie preference management system.

Contact Us

You can Contact us to book an online demonstration of our preference management platform Cassie.Used by Charities, Governments, Regulators and Commercial Organisations of all sizes.

The Kudos Suppression Portal contains over half a billion deceased, goneaway and home mover records available in one simple-to-use portal. At the best rates available!

We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please Contact us for details

preference management | Kudos Data Solutions

Cassie, formerly known as Preference Centre

Preference Management, Consent & Permissions

preference management system

With PECR laws since 2003 and GDPR confirmed across Europe from May 2018, preference management is becoming a prerequisite of doing business with your prospects and customers. Maximising opt-in rates (or minimising opt out of Legitimate Interests!) will open up a new Marketing front that requires consent statements to undergo rigourous testing and roll-out processes. Preferences require segmentation and analysis — just like the rest of your Marketing campaigns. Cassie provides this functionality as well as centrally managing every individual’s preferences, permissions and consent.

fast set upFast set up and onboarding process to get you up and running quickly

apisAPIs, widgets and push technology allow easy integrations with existing systems, tools and websites

widgetsFully customisable widgets, supporting graphics

service interfaceClean, customisable customer service interface

opt insOffer granular opt-ins and opt-downs and preference holidays, rather than an all-or-nothing approach

TickUser-friendly portal for contacts to transparently self-manage their permissions

TickPermissions sync either in real time or batch mode to suit your system set uppreference management | Kudos Data Solutions

TickSecure and reliable cloud-based system

TickSingle point of truth for all personal data within your enterprise

TickSystem is updated automatically to include requirements for upcoming legislative changes

TickFlexible, brandable customer journeys

TickFully scalable platform

Contact us today to see how we can improve your data

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.




Kudos will never pass your details to third parties for marketing use. However we would like to occasionally contact you about the services and resources that we offer. If you would prefer Kudos not to contact you, please click here


preference management

Cassie, A Preference management system which is formerly known as Preference Centre is the solution required to future-proof your data marketing activities and ensure compliance. It takes feeds from your legacy systems and manages your customer’s personal channel permissions. It handles contradictory consent, (ie a customer opts-in when talking to your call centre but opts-out on your website or to a piece of direct mail). It enables product and channel-based permissions, (ie opt-in to newsletters by email but opt-out of direct mail offers, etc).

In addition Preference management can generate standalone forms for consent gathering and handle email opt-out links from any system. Plus current permissions can be uploaded easily by administrators, even prospect records!



  • Chosen by Charities, Governments, Regulators and Commercial Organisations of all sizes
  • Proven to increase positive consent rates
  • easy integration with your existing infrastructure
  • GDPR compliant
  • PECR compliant

preference management | Cassie | Kudos Data Solutions

preference management | Cassie | Kudos Data Solutions
preference management system

Permission statements can be tested in groups with live reporting, enabling poor performing statements to be removed with a single click. The Administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters or customers.

IMPORTANTLY, this is a web-based service that can be connected to by any email or CRM system to query for single records or whole permission groups. Opt-in/opt- out requests from your audience link directly into the Preference management system, creating a complete time-stamped audit trail. The Preference management software can integrate into any current web based delivery system, removing the necessity to redevelop legacy systems or halt current migrations. AND IT ENSURES LEGISLATIVE AND BEST-PRACTICE COMPLIANCE!


Want to find out just how simple Customer Consent can be made?

preference management | Cassie | Kudos Data Solutions
preference management system

Customisable preference management system

Multilingual, multi-brand platform

Cassie is used by millions of customers globally, in more than 22 languages and 36 countries, as their consent management platform of choice for a customised brand journey.

Other Services

We have all you can read on AML, KYC & Identity Verification

Our wide range of KYC resources can help you become compliant. Check them out in our resources section along with much more.


Having previously been part of the Qbase Group, we have worked with Mark and the kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.
preference management testimonial Ian Johnstone


We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data is not worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.
preference management testimonial James Urquhart

Sales & Operations Director, MIB

DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.
preference management testimonial Gary Brandon

Commercial Director, DBS

I have had the pleasure of working with the Kudos team for over 10 years now. Their desire to put their client’s briefs at the heart of everything they do makes them stand out within the industry. Always looking for unique, dynamic and value adding solutions to suit the activities and visions presented to them. They excel at thinking outside of the box and have built up strong relationships within the industry and their client base due to their sector leading ‘customer focus’ approach. A professional, hardworking and diligent team, who are innovative and ethical at all times, I have no hesitation in recommending for any of your data solution needs.
preference management testimonial Jason Rayne

BDM, Data8

We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.
preference management testimonial Beverley Mason

Group Marketing Manager, Bauer Media

Jane and her team have provided fantastic customer service to us over the years and Kudos still come up with the goods each month! They are able to locate and source niche lists as well as provide large-volume datasets and they negotiate hard on our behalf to reduce data costs.
preference management testimonial Rachel Betts

Campaign Manager UK, Brady Corporation

We use Kudos' National Business Universe and their National Consumer Universe for numerous purposes, including Supporter enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activities - both consumer and corporate.
preference management testimonial Michael Gittins

Data Scientist, Everton Football Club