Preference Management, Consent & Permissions

Need some help with consent management?

Get in touch with Marc, our compliance specialist, for help & advice

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You can Book an online demonstration of The Preference Centre. Used by the UK and Canadian governments, the Fundraising Regulator, the Royal Mail and various charitable and commercial organisations.

Please click here for a complete listing and to securely upload a file for suppression screening. Please note that we will confirm prices and volumes with you before you incur any cost! We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please contact us for details

With PECR laws since 2003 and GDPR confirmed across Europe for May 2018, preference management is becoming a prerequisite of doing business with your prospects and customers. Maximising opt-in rates (or minimising opt of out Legitimate Interests!) will open up a new Marketing front that requires consent statements to undergo rigourous testing and roll-out processes. Preferences require segmentation and analysis — just like the rest of your Marketing campaigns. The Preference Centre provides this functionality as well as centrally managing every individual’s preferences, permissions and consent.

  • Chosen by The Fundraising Regulator to manage the national Fundraising Preference Service
  • Chosen by the Canadian & UK Government, plus charities and commercial organisations
  • Proven to increase positive consent rates
  • easy integration with your existing infrastructure
  • GDPR compliant
  • PECR compliant

Our GDPR & PECR-compliant technology does much than simply store preferences! The technology has a powerful application platform interface (API). The capability to push and pull preference data into other application platforms makes the Preference Centre the lowest cost method of allowing for enterprise preference management, with direct consumer access to the data.

In addition, Preference Centre can generate stand-alone forms for permission gathering and handle email opt-out links from any system. Plus current permissions can be uploaded easily by administrators.

The administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters/customers.

Connect to the web-service with any email or customer relationship management (CRM) system, and query for single records or whole permission groups, allowing both individual and multiple updates.

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The Preference Centre

preference management consent


The Preference Centre is the solution required to future-proof your data marketing activities and ensure compliance. It takes feeds from your legacy systems and manages your customer’s personal channel permissions. It handles contradictory consent, (ie a customer opts-in when talking to your call centre but opts-out on your website or to a piece of direct mail). It enables product and channel-based permissions, (ie opt-in to newsletters by email but opt-out of direct mail offers, etc).

In addition The Preference Centre can generate standalone forms for consent gathering and handle email opt-out links from any system. Plus current permissions can be uploaded easily by administrators, even prospect records!

preference management

Permission statements can be tested in groups with live reporting, enabling poor performing statements to be removed with a single click. The Administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters or customers.

IMPORTANTLY, this is a web-based service that can be connected to by any email or CRM system to query for single records or whole permission groups. Opt-in/opt- out requests from your audience link directly into the Preference Centre, creating a complete time-stamped audit trail. The Preference Centre can integrate into any current web based delivery system, removing the necessity to redevelop legacy systems or halt current migrations. AND IT ENSURES LEGISLATIVE AND BEST-PRACTICE COMPLIANCE!


preference centre

We have all you can read on AML, KYC & Identity Verification

Our wide range of KYC resources can help you become compliant. Check them out in our resources section along with much more.


Having previously been part of the Qbase Group, we have worked with Mark and the kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.
Ian Johnstone


We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data is not worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.
James Urquhart

Sales & Operations Director, MIB

DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.
Gary Brandon

Commercial Director, DBS

I have had the pleasure of working with the Kudos team for over 10 years now. Their desire to put their client’s briefs at the heart of everything they do makes them stand out within the industry. Always looking for unique, dynamic and value adding solutions to suit the activities and visions presented to them. They excel at thinking outside of the box and have built up strong relationships within the industry and their client base due to their sector leading ‘customer focus’ approach. A professional, hardworking and diligent team, who are innovative and ethical at all times, I have no hesitation in recommending for any of your data solution needs.
Jason Rayne

BDM, Data8

We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.
Beverley Mason

Group Marketing Manager, Bauer Media

Jane and her team have provided fantastic customer service to us over the years and Kudos still come up with the goods each month! They are able to locate and source niche lists as well as provide large-volume datasets and they negotiate hard on our behalf to reduce data costs.
Rachel Betts

Campaign Manager UK, Brady Corporation

We use Kudos' National Business Universe and their National Consumer Universe for numerous purposes, including Supporter enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activities - both consumer and corporate.
Michael Gittins

Data Scientist, Everton Football Club