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Kudos Ethos | You at the centre The Kudos ethos of Friendly, Professional, Approachable, Knowledgeable drive our business. You are at the centre of everything we do. Please see below for details on why using Kudos as a Value Added Reseller is a benefit to you. Fundamentally, we see technology as an enabler – what we do with it sets us apart! The implementation of a software solution is the means to an end – not the end itself. Often your journey really starts, once the system is in place. 

Kudos specialise within a range of vertical sectors, including B2B, B2C, Charities, Publishing, Financial, Fleet & Vehicles, Information Provision and more. This experience and knowledge means we can deliver a solution more quickly and effectively. We also have advantages in economies of scale, which drive savings to you.




Large projects nearly always fail unless broken into components that can be delivered step-by-step by mixed teams of users and technicians who know what they have to achieve together and what their next job will be if they succeed - and that they cannot move onto it until they have delivered this one to the satisfaction of the business. That satisfaction may well be an evolving mix of specification, time and budget, because incremental implementation and market change leads to changing expectations and needs
preference management testimonial Philip Virgo

Secretary General at the Information Society Alliance, with 40 years' experience of IT projects

The added value that comes from working with Kudos mitigates against the above reasons for failure:


Tick A holistic approach, rather than simply installing the software

TickPlanning, Planning and more Planning!Team

Tick PRINCE2 Project                 Management and Systems

TickSupport and Ticketing

TickOn-Site and Desk-Based       Team




TickTechnical, Admin and User Training

TickWorking with and adapting to the new technology

TickImplementing Best Practice

TickOn-going Maintenance

TickSector Experience

TickPool of experts and certified professionals with skillsets across different areas

TickExperience deploying similar projects

TickDemonstrable Success

TickProject Completion – On-Time and On-Budget

TickBudgeting and Phasing Capabilities

Contact us today to see how we can improve your data

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.




    Kudos will never pass your details to third parties for marketing use. However we would like to occasionally contact you about the services and resources that we offer. If you would prefer Kudos not to contact you, please click here




    Kudos will provide a holistic approach to your project, including landscaping, auditing, consultancy, planning, project management, installation, implementation, integration, customization, escalation and training services that the software author is unable to provide. They are experts in their own domain – software development. But Kudos are experts in our domain – project and account management, delivering exceptional customer service and successful solutions.

    Finally, Kudos will have a more thorough understanding of all the different elements involved in your project. This will include an understanding of your people, departments, politics and culture as well as your overall plans and objectives and how your project fits into the bigger picture. A thorough understanding of all aspects, as well as the software, plus an understanding of how each element complements the other, is especially vital for large projects. The price of failure is astronomical and not just in terms of money.


    In my experience, the key reasons for IT project failure have been consistent across firms and around the world. My top five pitfalls are: Lack of robust business requirements at the outset, leading to unrealistic IT project budgets and timescales; business sponsorship and participation start off strong and then tail off, leaving the IT project drifting; red herring stakeholders frustrating a project by raising numerous side issues and minor concerns; the world outside moving on, which forces a project to be redefined during its course so it never really ends, but just runs out of steam; and the administrative burden imposed on the IT team eats more resource than technical development work. The large projects which have been most successful tended to be externally visible to customers, regulators, the public and media
    preference management testimonial James Martin

    Former IT chief operating officer (COO) Europe at investment bank Lehman Brothers

    Some companies like to discuss working directly with the software author when buying through a reseller as they see a perceived cost saving. But do you really get the best pricing by buying direct? Usually this is not the case, as Value Added Resellers, or VARs, offer a lot more than just the product – we provide a complete, holistic solution and we work with you for the entirety of your contract – not just the implementation phase. What the direct approach does not take into consideration is what a Value Added Reseller brings to your project. A Value Added Reseller Adds Value!

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    You can Book an online demonstration of The Preference Centre. Used by Charities, Governments, Regulators and Commercial Organisations of all sizes.

    The Kudos Suppression Portal contains over half a billion deceased, goneaway and home mover records available in one simple-to-use portal. At the best rates available! Please click here for a complete listing and to securely upload a file for suppression screening. Please note that we will confirm prices and volumes with you before you incur any cost!We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please contact us for details

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    We have worked with a large variety of companies from TV to car manufacturing.

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    Having previously been part of the Qbase Group, we have worked with Mark and the kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.
    preference management testimonial Ian Johnstone


    We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data is not worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.
    preference management testimonial James Urquhart

    Sales & Operations Director, MIB

    DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.
    preference management testimonial Gary Brandon

    Commercial Director, DBS

    I have had the pleasure of working with the Kudos team for over 10 years now. Their desire to put their client’s briefs at the heart of everything they do makes them stand out within the industry. Always looking for unique, dynamic and value adding solutions to suit the activities and visions presented to them. They excel at thinking outside of the box and have built up strong relationships within the industry and their client base due to their sector leading ‘customer focus’ approach. A professional, hardworking and diligent team, who are innovative and ethical at all times, I have no hesitation in recommending for any of your data solution needs.
    preference management testimonial Jason Rayne

    BDM, Data8

    We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.
    preference management testimonial Beverley Mason

    Group Marketing Manager, Bauer Media

    Jane and her team have provided fantastic customer service to us over the years and Kudos still come up with the goods each month! They are able to locate and source niche lists as well as provide large-volume datasets and they negotiate hard on our behalf to reduce data costs.
    preference management testimonial Rachel Betts

    Campaign Manager UK, Brady Corporation

    We use Kudos' National Business Universe and their National Consumer Universe for numerous purposes, including Supporter enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activities - both consumer and corporate.
    preference management testimonial Michael Gittins

    Data Scientist, Everton Football Club