Data Hygiene. Clean up that dirty data!

Data hygiene and “dirty data” is a universal problem for all organisations. And as more and more data is captured through multiple contact points, the problem is growing exponentially. This is why data hygiene services are crucial for your business.

What does “dirty data” mean?

It means duplicate records and records with little or no useful information, or incorrect information.

The consequences of dirty data are serious: increased costs to you and negative brand connotations.

Businesses should make data hygiene services a priority and recognise data improvement as a necessary, valuable part of system administration.

At Kudos, we cleanse and validate your existing address details on customer and prospect data. We offer a free audit of your existing data, so you can identify gaps and opportunities.

We want your marketing to deliver better ROI. We utilise the Royal Mail Postal Address File to standardise and reformat your addresses. We will de-dupe your data to flag and remove duplicates, while sourcing additional information such as new contact details, phone numbers and unique firmographics. WE ONLY USE GDPR-COMPLIANT DATA SOURCES.

 

We improve your data through data enhancement and data appending.

Data enhancement will enrich and extend the value of your customer data by appending missing contact information such as email addresses, phone numbers, postal addresses and demographics for omnichannel success.

Kudos can enhance your datasets with Business and Consumer demographic & geographic information for better profiling and targeting. We also provide geo-demographic profiling systems including MOSAIC, ACORN and SONAR. Data enhancement leads to improved targeting, customer understanding and reduced campaign volumes, reduced wastage and an improved ROI.

We have a strict due diligence process for suppliers of data and we only use GDPR-compliant data sources for data enhancement & data enrichment. Please complete the enquiry form if you are unsure of your GDPR requirements when enhancing your customer database. We’re here to help.

Kudos provide these services to many clients. From large-scale data processing and data hygiene to manual updating of records, one-by-one. It’s a dirty job but Kudos excel at it!

If you need to improve your data then please send us a message. Then we can get to the heart of how to harness the power of your data and deliver your competitive advantage

To watch this video please

What People Are Saying

 
 

“We use Kudos’ National Business Universe and their National Consumer Universe for numerous purposes, including Support enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activites - both consumer and corporate.”

— Michael Gittins. Data Scientist, Everton Football Club.

 

Aspire to great things…

… we’re here to help you get there. Let’s harness the power of your data