How is Data Enhanced?

Data enhancement will enrich and extend the value of your customer data by appending missing contact information such as email addresses, phone numbers, postal addresses and demographics for omnichannel success. Kudos can enhance your datasets with Business and Consumer demographic & geographic information for better profiling and targeting. Data enhancement leads to improved targeting leads to reduced campaign volumes, reduced wastage and an improved ROI.

The information our in-house databases can provide includes over 250 business and consumer demographics. In addition, we are partners with leading data agencies such as Experian, CACI, CallCredit and many others. We also partner with smaller, specialist-sector agencies. This means we can always find suitable enhancement databases for niche customers. Give us a call if you have a need.

Kudos can screen your customer, prospect or campaign files against all of the industry suppression files, including MPS, TPS, Deceased & Goneaway, NCOA, BT OSIS and more. Please note that you are legally required to screen against certain suppression files, as well as being best-practice. We provide a rapid turnaround service for data enhancements and suppression screening. The Kudos Suppression Portal contains over half a billion deceased, goneaway and home mover records available in one simple-to-use portal. At the best rates available! We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please Contact us for details

Kudos offer a vast range of officially licenced DVLA vehicle data. Our complete DVLA Database and extended vehicle dataset contains over 200 individual data fields. By merging your vehicle dataset with the MOT history data you will have all you need to know about any vehicles on the roads today within the UK and Ireland. Click here for details.


Need a geo-demographic segmentation? SONAR is a truly unique segmentation system that divides the population of Great Britain into 80 mutually exclusive groups according to the types of neighbourhood in which they live. By enhancing your customer and prospect records with SONAR, we can build up an accurate picture of your customer types and create profiles of your “best” customers. Click here for details.

data enhancement services
data enhancement

Contact us today to see how we can improve your data enhancement

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.




    Kudos will never pass your details to third parties for marketing use. However we would like to occasionally contact you about the services and resources that we offer. If you would prefer Kudos not to contact you, please click here

    We Offer Award Winning Data Enhancement Resources

    You can trust our team to deliver fantastic resources no matter what your business requires.


    Having previously been part of the Qbase Group, we have worked with Mark and the kudos team since inception. Their knowledge of data-based marketing, attention to detail and project management is exemplary and sets them apart from the rest of the pack.
    preference management testimonial Ian Johnstone


    We have worked with the Kudos team for over 10 years and have a great working relationship. Kudos always go above and beyond to ensure that they can fulfil their client’s requirements and what Kudos don’t know about data is not worth knowing! They are always on the phone to discuss client briefs and we have the pleasure to call them a partner. They are a hardworking and very approachable team and we look forward to working with them for many more years.
    preference management testimonial James Urquhart

    Sales & Operations Director, MIB

    DBS have had the pleasure of dealing with the management team of Kudos Data Solutions for nearly 10 years. In that time, their approach to understanding the needs and wants of their clients has been second to none coupled with a professional and efficient approach to all projects. Kudos always look to innovate in the data driven industry, both from a communications and engagement level. Kudos are a key partner for DBS and we hope to continue that relationship long into the future.
    preference management testimonial Gary Brandon

    Commercial Director, DBS

    I have had the pleasure of working with the Kudos team for over 10 years now. Their desire to put their client’s briefs at the heart of everything they do makes them stand out within the industry. Always looking for unique, dynamic and value adding solutions to suit the activities and visions presented to them. They excel at thinking outside of the box and have built up strong relationships within the industry and their client base due to their sector leading ‘customer focus’ approach. A professional, hardworking and diligent team, who are innovative and ethical at all times, I have no hesitation in recommending for any of your data solution needs.
    preference management testimonial Jason Rayne

    BDM, Data8

    We have worked with Mark and his team for 6 years due to their expertise in the Fleet sector and their access to high ROI fleet data sources. These include their own in-house Fleet Universe and 3rd party datasets. We utilise a combination of actual tele-marketed leads and also propensity-modelled records which are scored by Kudos according to the business profile. This approach has worked consistently.
    preference management testimonial Beverley Mason

    Group Marketing Manager, Bauer Media

    Jane and her team have provided fantastic customer service to us over the years and Kudos still come up with the goods each month! They are able to locate and source niche lists as well as provide large-volume datasets and they negotiate hard on our behalf to reduce data costs.
    preference management testimonial Rachel Betts

    Campaign Manager UK, Brady Corporation

    We use Kudos' National Business Universe and their National Consumer Universe for numerous purposes, including Supporter enhancements, which greatly supports our Single Supporter View and also profiling and target corporate prospects and undertake market sizing around Goodison Park and nationally. This drives our ticket sales and merchandising activities - both consumer and corporate.
    preference management testimonial Michael Gittins

    Data Scientist, Everton Football Club

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