How do you prevent dirty data?

Data hygiene and “dirty data” is a universal problem for all organisations. And as more and more data is captured through multiple contact points, the problem is growing exponentially. This is why data hygiene services is crucial for your business.

What does “dirty data” mean? It means duplicate records and records with little or no useful information, or incorrect information. The consequences of dirty data are serious: Higher costs to you, due to additional printing, postage and staff time. Dirty data also has repercussions for customer relations – it is unprofessional to send multiple marketing pieces to the same person, or spell their name wrong, or have an incorrect address, telephone number, email address, etc.

Dirty data has numerous causes and no easy solutions. An organisation’s best protection against dirty data is to focus on the issue and try to ensure that data is input correctly at source. And you need to take remedial actions to clean up incorrect data. Most importantly, you should make data hygiene services a priority and recognize data hygiene as a necessary, valuable part of system administration.

Kudos provide these services to many clients. From large-scale data processing and data hygiene to manual updating of records, one-by-one. It’s a dirty job but Kudos excel at it!

Contact us today to see how we can improve your data

We are here to drive your business forward with friendly, professional, approachable and knowledgeable advice and class leading expertise.




    Kudos will never pass your details to third parties for marketing use. However we would like to occasionally contact you about the services and resources that we offer. If you would prefer Kudos not to contact you, please click here

    What Our Data Hygiene Services Include

    • Database cleaning, data cleaning, record verification & formatting
    • Deduplication & data processing
    • Kudos suppression portal
    • Validating and verifying lapsed customers
    • Appending telephone numbers and email addresses to existing records
    • Enhancing your records with demographic information
    • Building highly targeted prospect lists
    • Tracking job changes
    • Sourcing new or replacement contacts and much more
    • Enhancement data can be collected, e.g. emails, telephone numbers, demographics etc.
    • Entire lists can be created based on your target market

    Kudos can screen your customer, prospect or campaign files against all of the industry suppression files, including MPS, TPS, Deceased & Goneaway, NCOA, BT OSIS and more. Please note that you are legally required to screen against certain suppression files, as well as being best-practice. We provide  a rapid turnaround service for data enhancements and suppression screening. The Kudos Suppression Portal contains over half a billion deceased, goneaway and home mover records available in one simple-to-use portal. At the best rates available!

    We also provide over 200 B2C and B2B enhancements for enriching your customer records. Please Contact us for details

    crm marketing | Nicola Gill | Kudos Data Solutions

    Nicky says

    “What is the point of spending a fortune on systems, infrastructure and business insight when your biggest asset (your data) is a mess? Clean it up!”

    We have all you can read on
    Improving Your Data

    Our wide range of data resources can help you improve your business. Check them out in our resources section along with much more.

    Need some help with your database?

    Get in touch with Nicky, our database expert, for help & advice.

    Contact Us