FastStats

can FastStats do modelling? | Kudos Data Solutions

Can FastStats do Modelling and Profiling?

Yes absolutely it can, the modeling module that comes with FastStats has been designed to enable marketers and not statisticians to build really complicated, complex, statistically robust models so that might be PWE modeling maybe decision trees using Chi squares. It would build profiling models, we build scoring models, propensity models, and such as using […]

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What are the benefits of FastStats?

What are the Benefits of FastStats?

The first, probably biggest, benefit is the integration, the fact that it combines data analysis tools, data insight tools with campaign management, so rather than having to take data and insight from one system into another it is basically all integrated in so you can deploy the insight that you generate very quickly into the […]

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How effective is FastStats?

Is FastStats easy to use?

Is FastStats easy to use? Its a question we often get, the answer, clearly, is yes. The product being developed for marketers to use it is not being built such as SAS or SPSS or a number of the other products on the market for statisticians, mathematicians, technical programmers and the like. So, the whole […]

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What modules are available within FastStats?

What is FastStats?

What is FastStats? FastStats is basically a data insight, data mining tool that has been developed for marketers, not for programmers, not for statisticians and it also comes with a campaign management module so you are basically able to drill into to analyze the data, develop insights, segmentation, profiling and such like. And then actually […]

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Why I Love RFM Models

Recency, Frequency, Monetary Value is still king! Why? Quite simply, because it works. Even in our modern world of Artificial Intelligence, Predictive Analytics and Big Data Modelling, the variables these complex systems use to predict response rates & ROI tend to be based on our old friends – R, F and M. In this article […]

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Faststats marketing

FastStats – Moving with the Times

  FastStats – Moving With The Times At Kudos we love FastStats and the Apteco Marketing Suite. FastStats allows users to turn data into intelligence and intelligence into actionable marketing. FastStats provides an extensive suite of data exploration and visualisation tools, aiding your business to gain a better understanding of your customer behaviour. An easy […]

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