Data Hygiene

what is a suppression file? | Kudos Data Solutions

What is a suppression file?

So what is a marketing suppression file? A suppression file is simply a file of records that you should be removing from your database. These can be gone aways that’s people or companies that have moved address, could be deceased people (for obvious reasons) or people who have requested not to receive communications via email […]

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data suppression | Kudos Data Solutions

What is data suppression?

Well suppression is the process of removing your unwanted records from your database or your CRM system, these include gone aways, people or companies who have moved address, deceased people (for obvious reasons) or people who have requested not to receive communications through mail or telephone. Why should you be undertaken data suppression? well theres […]

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what are data cleaning techniques?

What are data cleaning techniques?

I’m gonna go through and just very briefly run through the processes that we would typically go through, data hygiene and data cleaning really is a bore and a chore for most database managers we know that we understand that, but I think everyone knows it’s an absolute necessity and basically its a dirty job […]

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data clean up | Kudos Data Solutions

What are the benefits of data clean up?

Managing Director Mark Robinson answers your questions What are the benefits of data clean up?  I can answer that really quickly, there is four fundamental reasons the first one is cost, it saves you cost, if you’re sending the wrong information to the wrong individuals or the wrong companies then you are costing yourself money […]

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what is a suppression file? | Kudos Data Solutions

What is the role of data enhancement?

How does data enhancement extend the value of your customer data? Data Enhancement Role So what is data enhancement (often called data enrichment, or data appending)? It is the process of adding data variables to a contact (or business) record from your database. These may be consumer-based demographics such as gender, age, property type, income, […]

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