Why I Love RFM Models

Recency, Frequency, Monetary Value is still king! Why? Quite simply, because it works. Even in our modern world of Artificial Intelligence, Predictive Analytics and Big Data Modelling, the variables these complex systems use to predict response rates & ROI tend to be based on our old friends – R, F and M. In this article […]

Faststats marketing
FastStats – Moving with the Times

  FastStats – Moving With The Times At Kudos we love FastStats and the Apteco Marketing Suite. FastStats allows users to turn data into intelligence and intelligence into actionable marketing. FastStats provides an extensive suite of data exploration and visualisation tools, aiding your business to gain a better understanding of your customer behaviour. An easy […]