PROFILING & SEGMENTAION

why is data hygiene important? | Kudos Data Solutions

Why is Data Hygiene important? (Part 3)

Our Managing Director answers your questions "Why is data hygiene Important?" "Data hygiene is important because its basically the foundation of everything you do with data, whether it be analytics, segmentation, profiling or indeed communicating with the audience that you have the old adage of rubbish in, rubbish out, is absolutely true in the case [...] READ MORE