Syrenis announces that Kudos Data Solutions has completed a partnership program and is now an ‘Expert Partner’ to Syrenis, providing their clients with a best-of-breed technology solution for Marketing Preference Management.

James Squires, Kudos Commercial Director says “The Preference Centre is a software solution designed to enable organisations to centralise their marketing permissions and consent gathering and subsequent management. Permission-based marketing is the current “hot topic” as UK and EU legislation will change the way that every business communicates with customers and prospects. Add to this the best-practice recommendations from the Institute of Fundraising and the Direct Mail Association and you can see that the data-marketing landscape is on the cusp of wholesale change. The Preference Centre is the solution required to future-proof your data marketing activities and ensure compliance”

In addition ‘The Preference Centre’ can generate standalone forms for permission gathering and handle email opt out links from any system. Plus current permissions can be uploaded easily by administrators, even prospect records!

Permission statements can be tested in groups with live reporting, enabling poor performing statements to be removed with a single click.

The Administration area gives you full reporting on your permission channels, areas and statements, allowing you to see at a glance the health of your supporters/customers.

The web-service can be connected to by any email or CRM system to query for single records or whole permission groups. Allowing both individual and multiple updates.