Kudos excel in sourcing niche and specialist prospect lists, along with B2B and B2C lists from all over the world. Talk to us about your list broking needs. As your list broker, we will negotiate net names, lease agreements and ensure we source your new customers at the best possible rates.
Kudos are one of the first agencies to pass the Direct Marketing Association’s (DMA) list broker compliance audit (see for details http://www.kudos-data.com/category/kudos-data-news/) We vet our suppliers and run a comprehensive Due Diligence audit prior to data on-boarding to confirm that data supplied is compliant. We can provide advice as well as ensuring your data is suitable AND compliant!
In line with the Direct Marketing Association’s drive for the highest standards and a responsible approach to data-driven marketing, the compliance audit has been introduced to provide additional assurance to brands like yours and to reinforce the importance of only working with DMA member companies. Rachel Aldighieri, Managing Director at the Direct Marketing Association, commented: “In an increasingly connected world, data forms the backbone of many businesses. Consumers need to be able to trust that any data a company has on them will be treated in the correct way and that any business is being transparent about how they want to use that information.”
Kudos believe that for third party data providers and users alike, more value must be placed on quality over quantity. Data is a valuable asset, but only with the consent to use it. In the face of tighter UK regulation and the impending General Data Protection Regulation (GDPR), the days of holding bulk records with dubious consent are over. Data is an asset, but it also presents a business risk. The focus must now be on accurate and permissioned data, which will become a premium commodity in and of itself.
Our list broker recommendations are based on insight rather than gut feeling, this means we identify the best sources for your campaigns. We build a customer profile based on your existing data to identify your top customers, then target prospects who share the same characteristics. This allows us to acquire the best list sources with high conversion rates. We also have a web and telephone team who can build bespoke lists tailored to your requirements, meaning you can access marketing data that is not available to your competition.
- Unique pricing models
- Access to 1000’s of lists – globally
- Net names
- Niche list experts
“Ever wondered why your current broker doesn’t give you net names, volume discounts or cost-effective lease deals? Call me and I’ll show you why they don’t, but Kudos does.”